CDL Minded Marketing is about how to start, build and scale a profitable CDL (Commercial Drivers License) Business by marketing and having an established brand. This will not only help lay down the foundations of marketing (that most CDL Entrepreneurs don't know) but this will also help beginners and current business operators overcome the challenges of separating themselves from the competition while helping their customers/audience in the CDL Industry. (especially during these times).
"This book will not only help lay down the foundations of marketing (that most CDL Entrepreneurs don't know) but this will also help beginner and current business operators take actionable steps to overcome the challenges of standing out in their CDL Business." <-----perfectly stated. This is a fantastic book that really helps! Having previously run a CDL business this showed me new ways to market and strategize to build my brand!
This book better as you get deeper into it. Many tips, including setting up an internet space, cost per click advertising, YouTube, social media accounts, blogs... even using a scientific test called A/B testing by comparing ads, changing only one part at a time. Use SEO or Search Engine Optimization to improve advertising. Use the fact that more people are using their phones GPS to find local restaurants and adapting this to your advantage. More examples would be useful. Even Content and Affiliate marketing is covered. Examples of further information:Plan your campaign Develop a strategy Show you can be trusted to perform Listen to your customers and appreciate them Marketing to your audience Social media marketing and affiliate marketing
A really well-written book about how to start your own company. This book provides useful tips to inform readers about the fundamentals, which are important to hold in mind when handling your business. I have found a lot of valuable knowledge, including how to build a profitable, long-term company in the CDL industry and in some other business models that I might like to try. Highly recommended for any young entrepreneur who wants to consider a path as a truck driver with a CDL
Easy to read. Covers more than just CDL. This book states general planning principles that apply generally to many other businesses as well. Sets the entrepreneur up to take advantage of all the modern internet tools. Focus on defining your business goals- who will the business serve, and how will it accomplish these goals? Key questions that ae somethimes overlooked with poor results.
I feel incredibly fortunate that a colleague of mine, graciously laid this book into my hands before I embarked on my first entrepreneurship voyage. He literally bestowed upon me everything I would need to build my brand. And for this, I owe him my life... Haha joking but only partially. This book is everything to my business. When we go to make a marketing decision we always consult the book. It's like a member of our team and always gives us the best advice.